October 13th, 2015
5 Reasons Retailers Are Using Touchscreens
What's the big deal about touchscreens in retail? Sure, they attract an audience, but how much value can they really bring to a brick and mortar store? If well-designed and integrated into a store's operations, touchscreens can help to bridge the gap between the physical and the digital to create a one-of-a-kind experience. They can also track valuable metrics such as sales and shopper behavior.
Let's look at five ways touchscreens have helped retailers to improve in-store experiences for their shoppers, and to create a truly omnichannel environment: