Serco is a customer experience and service design agency dedicated to working with users to design and deliver services that improve experiences, efficiency and outcomes.
Serco recently opened its second user-centered design agency in the UAE, expanding from it's global base in London. The Dubai-based ExperienceLab delivers world-class, customer-led research and design throughout the Middle East. To support the state-of-the-art ExperienceLab, Serco sought a flexible collaboration solution to manage its research data and customer relationships.
A ThinkHub® interactive touchscreen wall located in a main collaboration space is now available for users to walk up and single tap to start a creative session. The ThinkHub Canvas provides Serco employees the ability to visualize and manage massive amounts of data when testing digital products or brainstorming how to make the customer experience better for clients. In-office and remote participants can wirelessly cast personal device screens to the Canvas with The T1V App AirConnect™ and integrated video conferencing apps make it easy to conduct remote consumer interviews.