Serco is a customer experience and service design agency dedicated to working with users to design and deliver services that improve experiences, efficiency and outcomes.
Serco opened its second user-centered design agency in the UAE, expanding from its global base in London. The Dubai-based ExperienceLab delivers world-class, customer-led research and design throughout the Middle East. To support the state-of-the-art ExperienceLab, Serco sought a flexible collaboration solution to manage its research data and customer relationships.
