Our Senior Management Team
Meet the team!
Adam Loritsch
CEO
Adam Loritsch has been an integral part of T1V since its early days, demonstrating unwavering dedication and unmatched expertise in driving sales and revenue growth. With over 13 years of experience in the organization, Adam possesses a profound understanding of the company’s unique value proposition, market dynamics, and customer needs.
Adam has served in various sales positions throughout his time at T1V, most recently as EVP of Sales + Marketing, a position he has held since 2018. During his tenure as EVP of Sales + Marketing, the company experienced considerable growth, including a nearly 70% jump in YOY revenue from 2021 to 2022.
Adam received a BA in Communications from Southern New Hampshire University. Outside of his work at T1V, you can find Adam outdoors running, hiking, or spending time with his wife and two young children.
Jim Morris
CTO
A co-founder of T1V, Jim is responsible for identifying and developing new products. In his previous career, Jim was one of the first employees at Digital Optics Corporation, where he worked with Mike Feldman and stayed through the sale to Tessera. He has extensive experience in optics, electronics, computer programming, and networking, and was responsible for all IT programs at Digital Optics in the early stages of the company. While at Digital Optics, Jim identified several products and led early stage development that resulted in market dominance for DOC.
Jim holds a BS, MS, and PhD in Electrical Engineering from UNC Charlotte and in an inventor on more than 40 patents. When he’s not running the T1V R+D Lab, Jim enjoys spending time on Lake Wylie with his wife and daughter.
Jim Morris
CTO
A co-founder of T1V, Jim is responsible for identifying and developing new products. In his previous career, Jim was one of the first employees at Digital Optics Corporation, where he worked with Mike Feldman and stayed through the sale to Tessera. He has extensive experience in optics, electronics, computer programming, and networking, and was responsible for all IT programs at Digital Optics in the early stages of the company. While at Digital Optics, Jim identified several products and led early stage development that resulted in market dominance for DOC.
Jim holds a BS, MS, and PhD in Electrical Engineering from UNC Charlotte and in an inventor on more than 40 patents. When he’s not running the T1V R+D Lab, Jim enjoys spending time on Lake Wylie with his wife and daughter.
Ron Gilson
VP TECHNOLOGY
Ron joined T1V in 2008. Prior to T1V, Ron was a software developer and systems engineer at Digital Optics Corporation. As Vice President of Technology at T1V, Ron has led our software team in developing T1V’s patented multitouch, multiuser software technology, including ThinkHub and T1V app, to name a few.
Ron holds a BS in Computer Science and a MS in Information Technology from UNC Charlotte, and serves as a member of the ITIL Foundation. Outside of T1V, you will likely find Ron on a pickleball court playing or coaching the wonderful game or enjoying the great outdoors with his wife and two children.
Keith Main
VP OPERATIONS
Keith has been with T1V since February 2013, beginning his tenure as Senior Project Manager, then Director of Operations, and now serving as Vice President of Operations. As Vice President of Operations, Keith leads T1V’s production, assembly, purchasing, quality assurance, product engineering, and installation teams. Prior to T1V, Keith held various roles in project and engineering management with Digital Optics Corporation, and was an officer in the United States Navy, working at the Naval Reactors Headquarters in Washington, D.C. He has extensive experience in engineering, project management, and operational management.
Keith holds a BS and MS in Electrical Engineering from the University of Virginia. In his life outside of T1V, Keith enjoys golf, running, softball, serving at church where his wife is on staff, and watching and discussing sports with his son.
Keith Main
VP OPERATIONS
Keith has been with T1V since February 2013, beginning his tenure as Senior Project Manager, then Director of Operations, and now serving as Vice President of Operations. As Vice President of Operations, Keith leads T1V’s production, assembly, purchasing, quality assurance, product engineering, and installation teams. Prior to T1V, Keith held various roles in project and engineering management with Digital Optics Corporation, and was an officer in the United States Navy, working at the Naval Reactors Headquarters in Washington, D.C. He has extensive experience in engineering, project management, and operational management.
Keith holds a BS and MS in Electrical Engineering from the University of Virginia. In his life outside of T1V, Keith enjoys golf, running, softball, serving at church where his wife is on staff, and watching and discussing sports with his son.
Blair Rubio
VP MARKETING
Blair Rubio, International MBA, is Vice President of Marketing at T1V, a visual collaboration software company. Blair joined T1V in 2013, and has spearheaded marketing efforts as the company has grown and launched various collaboration software solutions throughout the years. She has led marketing and communications strategy for T1V for the last 9+ years, in addition to leading digital, partner and event activity for T1V. Prior to her current role as Vice President of Marketing, Blair served as Marketing + Communications Manager and Director of Marketing with T1V.
Blair began her career in advertising and branding, and has spent much of her career working with tech startups to hone their brand identity, messaging, and product strategy. She has developed and executed integrated marketing campaigns in retail, arts and entertainment, travel and tourism, and mainly - B2B and B2C software products. She received a BA in International Studies and Spanish from Denison University, and holds an International MBA from the University of South Carolina's Darla Moore School of Business. Outside of T1V, Blair enjoys spending time with her husband and two young children, trying new restaurants, and planning her next travel adventure.
IN MEMORIAM
Mike Feldman
1962 - 2023
Mike co-founded T1V in late 2007 to counter the isolating effect and changes to group dynamics that began when iPhones were introduced. He founded T1V to counter this trend, and focused on creating large, touchscreen experiences that would help bring groups together. That was the genesis for what T1V would become - a visual collaboration company on a mission to help teams collaborate anytime, anywhere.
T1V stands for ‘a team with one vision.’ Despite his achievements in technology and business, Mike was most proud of the people who made T1V a team, and the Company’s customers. Mike took great pride in the T1V culture and values, which will live on through the Company.