You may have noticed touchscreens are popping up beyond individual devices - from checkout counters at grocery stores, to corporate lobbies, to interactive theme parks, touchscreens are becoming a part of our daily interactions. Deciding whether or not to invest in a touchscreen can be a difficult decision, but it all comes down to one simple question - why does my business need a touchscreen?
The answer depends on your goals. Are you looking to boost revenue in a retail store? Provide greater entertainment in your venue? Attract attention to your exhibit space? Educate employees? If so, the answer most likely is yes, a large-format touchscreen will be worth the investment. In order to provide a more comprehensive answer, let's break it down by environment:
Corporate + Education
In the corporate and educational settings, touchscreens are often used as a tool to boost collaboration, productivity, and creativity. Whether you are designing a new conference room, product development lab, product showroom, or simply want a better way to tell your company's story - touchscreens can help you to:
- Enhance collaboration - Touchscreens provide a space for coworkers or students to work side by side with a powerful tool that drives engagement. With ThinkHub, our BYOD collaboration software, teams can connect, share, and learn using an intuitive, multitouch user interface.
- Increase efficiency - Touchscreens make information highly accessible. The manner in which this information is displayed can also be engaging - interactive timelines, videos, informative games, and trivia are but some of the manners executives are choosing to tell their stories. In addition, touchscreens with BYOD (bring your own device) capabilities help meetings become more efficient.
- Encourage innovation - With a touchscreen, presentations become hands on, literally. Engage employees with intuitive software and stunning graphics that allows them to express their ideas clearly and concisely, and share them with others.
Learn more about ThinkHub, our BYOD Collaboration Software.
Retail
Touchscreens are a great way to enter or enhance omnichannel marketing and provide customers with a memorable experience that will give them a reason to keep coming back to the physical store. Some of the benefits we're seeing touchscreens provide retailers are:
- Increased customer engagement - Engage and entertain customers with eye-catching graphics, product information, or an electronic catalogue. Personalize the shopping experience by allowing customers to login to their own account, access former purchases, and create favorites lists.
- Driving sales - House your entire in-store and out of store inventory on an engaging multitouch interface, complete with recommendation engines and secure payment methods.
- Providing a powerful sales tool to associates - Our retail application, OneShop, can be loaded with product information, recommendations, purchase history, and more in order to provide associates with a tool that will help them guide the customer’s shopping journey.
Events + Exhibits
For events and exhibits, we know it's all about the experience (and the leads!). Our inTouch platform is designed exclusively for exhibitors who are looking to:
- Attract more people - Adding a stunning Interactive Table or Wall can attract visitors to your booth and help you stand out amongst traditional signage - we call this 'The Bug Light Effect.'
- Generate and track more qualified leads - See what products visitors are most interested in by monitoring product views and search history directly from the tradeshow floor. Associates can tailor their pitch based on real-time information and customer history.
- Engage and educate more effectively - Make use of visitor wait time by providing visitors with your brand and product information on an engaging interactive surface. Make use of multimedia storytelling including interactive timelines, trivia, and more.
- Provide a powerful sales tool to associates - Keep visitors engaged with a host of games, products, literature, and surveys on your inTouch technology. Sales associates can use these interactive technologies as a tool to direct customers toward products and answer questions in an engaging and timely manner.
If your goals align with any of the above, consider investing in touchscreen technology. You can view our touchscreen products and other interactive technology in our new product guide:
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