What's the big deal about touchscreens in retail? Sure, they attract an audience, but how much value can they really bring to a brick and mortar store? If well-designed and integrated into a store's operations, touchscreens can help to bridge the gap between the physical and the digital to create a one-of-a-kind experience. They can also track valuable metrics such as sales and shopper behavior.
Let's look at five ways touchscreens have helped retailers to improve in-store experiences for their shoppers, and to create a truly omnichannel environment:
1. DRIVE BRAND SALES
Increase ROI and drive brand sales with a touchscreen that allows customers to view your entire catalogue - not only what is in the store. Touchscreens even tie-in with POS systems, so if a customer sees something they like, they can buy it instantly and directly from the touchscreen. All of this information - product views, searches, and conversions - is captured so retailers can optimize the buyer's in-store journey.
2. IMPROVE CUSTOMER SATISFACTION
Improve your customers' shopping experience by providing them with an engaging tool to learn more about your brand, your product offerings, and to deliver a memorable experience that will give customers a reason to keep coming back to the physical store.
3. ACTIVATE SOCIAL MEDIA PARTICIPATION
Is your brand active on Twitter? Facebook? Instagram? Let people view what others are saying about your brand and spread the word from their own social media accounts. When content is housed on a touchscreen, everything is just one tap away from sharing.
4. REDUCE CUSTOMER WAIT TIMES
Lessen the idle time shoppers experience in your store by providing them with a platform to view products, learn about your brand, and ultimately stay entertained while they wait. We've found that when given the proper tools, customers can lead their own brand discovery through the convenience of our endless aisle shopping application, OneShop.
5. PROVIDE A POWERFUL SALES TOOL TO STORE ASSOCIATES
Touchscreens don't have to replace sales associates - they can assist them. Associate-guided touchscreens allow customers to view an array of products beyond those in the physical store without losing the human interaction. Based on what a customer views on the touchscreen, associates can provide recommendations, answer questions, offer testimonials - even present customers with previews of exclusive products for presale (as our friends at Neiman Marcus now do with our interactive retail technology).
The advantages don't stop there. Read how Lowe's is bringing their omnichanel strategy to life with T1V technology or download our Retail Brochure to see how touchscreens and other T1V technology can help you to create the store of the future, today!